The word Google has become synonymous with online search as it refers to the world’s best search engine, and it has developed a platform for huge free web-based applications that now we use every day to perform tasks, or simply for entertainment. The company now is a multinational corporation with a huge budget and a pre-determined strategy to grow bigger. But how does Google does it?
Google does it simply with its interest in providing what everyone needs and the way they want it to be. Unlike the other corporates that sells good or sometimes excellent products for a high price, Google’s answer to this is simply, a high quality “product as a service” and the best part it’s for free. However, the company also does sell online advertisement spaces. The ads are served also in their propriety services like Gmail and Docs etc.
Presenting an operating system for the small gadgets and making it free is a wise way to approach the market, and to get the approval of the experts the company made it based on Linux, the developers’ favorite. The project was first at the hands of a small company, but Google acquired it and financed the project so it can become a reality in order to expand in the telecommunication industry. The smart thing was including all of its services alongside new ones into the software, this making it getting closer to its users and getting the feedback with not much of an effort.
Google has developed some of its key services out from university labs. At first they would be tested for a long time internally, and then when it’s near perfection it’s released to the world like Gmail. The service was in beta phase for five years before it became stable. It’s is a pressure-free developing style, a style that divers it from others. While other companies have deadlines and a releasing schedule, Google doesn’t, simply because there is no one to report to. Its external contracts are different; Google doesn’t create a product for another corporate. Having so will enforce the company to work in a narrow area and with predetermined way. On the contrary it simply creates and presents the product for the other companies to work with.
Its employees are encouraged to work on project that interests them directly. This corporate culture cannot be simply copied. If it was, we would see someone doing it. It’s also what divers it from other companies and it’s what defines it now. Making the workspace fun and interesting is to maintain the current staff and attract new “brains”, the ones who might have an idea of a project that can turn out to be the next big thing.
Google maintains its services up and running with its dependency on ads; this was at first and might still be at a certain degree. But its market share and its focus on many fields might define the future of the corporate. Sole dependency on ads online is definitely not a good strategy and Google has figured that out already, with its expanding plans to other areas, first, ten years ago when it acquired Blogger the famous blogging platform. After that YouTube, with its 4 Billion videos streamed daily, alongside it’s cloud music service that has shown great threat to competitors with its simplicity. And lately it’s 12.5 Billion bid on Motorola Mobility.
It’s clear that Google continues to grow with its unique way of managing its business. It’s is what will define the corporate future, alongside our lifestyle that has been influenced and still does. We used to read printed books; we now read them on small devices to save the huge space the books occupy. There are many examples of how Google has enhanced the way we perform our tasks and activities and made them easy for us, and this is the reason why Google is so successful.
Published in Rue20, Rabat, April 08, 2012